Web Portal Design
The first step towards a user-friendly design was wireframing. It is crucial that professionals with the needed skill set consider potential users (User Personas) in detail: their needs, use cases and other requirements. User experience designers carefully analysed the project input, producing and reworking low-fi designs for all the screens to be developed on HATCH’s user interface. Moreover, the team continuously conducted research and benchmarking in order to produce solutions that would meet and even exceed the requirements.
Designing a portal like HATCH, which needs to address a diversified audience, can be a very daunting task, so constant revision on the part of the development team was crucial for success. Accordingly, with the help of design and presentation tools like InVisionApp, the wireframes were reviewed and discussed every week.
The design team studied previously produced materials such as user requirements, User Personas, the HATCH name rationale, visual identity guidelines and colour psychology. It was very important to create a design that would be modern, functional and visually appealing to professionals and non-professionals alike. The design also needed to be responsive, since surveys showed that approximately 30% of stakeholders use mobile devices, while general data show that more than half of internet users use mobile devices and the trend is growing rapidly.