Logo and Visual Identity
Updated: Sep 5, 2018
Time flies, and four months have already gone by since the HATCH project was launched last November. We’ve been very busy in the meantime, creating our web portal’s system architecture and user requirements, and we’re currently working on the design.
Even more exciting news: HATCH finally has its own logo! The consortium’s partner WIT Berry led this task with the involvement of all the consortium’s members. The main goal was to set guidelines that explain how the HATCH web portal’s brand works. The design was done by WIT Berry designer Nauris Veidis, who has more than 10 years of experience in graphic design.
Designer Nauris Veidis says:
“The challenge of this task was to develop an identity that would be sustainable and share the same values as its users. Therefore, we took into consideration many elements: results from stakeholder surveys (WP1 Task 1.1), colour psychology, current design trends, the specifics of the space field, and the possibility to easily apply a visual identity for both digital purposes (web design, digital communication and dissemination) and printed materials.”
Behind the scenes
The logo was the key element of this task and the entire visual identity. We took every detail into consideration. The name and image represent a dialogue and balance between two meanings:
literal meaning – a door in an aircraft or spacecraft
figurative meaning – an opening that allows for passage from one place to another
When you open the HATCH – a door in a spacecraft – you can discover amazing things in space.
When you open HATCH – the web portal – you can access information and knowledge, including new possibilities for future projects.
The symbol in this logo stands for an opening (a spacecraft door), a passage to new knowledge, possibilities, challenges, information, etc.
HATCH logo in the spotlight
Imagine a spacecraft door, which opens a path to new challenges, opportunities and information. In the HATCH logo this door is designed in the shape of circles, which represent wholeness, community and relationships.
Add some stars, which remind us of the stars of the EU flag and – of course – stars in space that still need to be explored. In this logo, the three stars also represent the core values of HATCH and the space research community in Europe: Collaboration, Opportunities and Knowledge. These values became clear in the WP1 phase, when we surveyed space sector professionals and non-professionals.
Traditionally, space is associated with the colour blue. Based on colour psychology and surveys of our stakeholders, we chose indigo, a powerful shade of blue reflecting service to humanity.
So there you have a design which elegantly expresses the mission of the HATCH web portal or – as we like to say – the doorway to European space research.
Let us know what you think about this logo!
If you have any questions, do not hesitate to ask!