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Alexandre Pereda Baños, head of the perception and cognition research line at Eurecat



Alex leads the Perception and Cognition research line within the Data Science unit. He obtained his Ph.D. in Cognitive Neuroscience at Trinity College Dublin, with the aim of applying the methodologies of experimental psychology and cognitive neuroscience to research on the interaction between users and new technologies. He has been involved in several European research projects, carrying out the user evaluation tasks while also disseminating the use of these methodologies to a variety of stakeholders in the ICTs field. He also collaborates with several universities in training students during the internship. Alex was responsible for running all the HATCH web design tests. Read more about the testing.





Why did you choose psychology? What is interesting about it?

I chose it out of interest in the scientific observation and objective measurement of how we (and other species) sense and represent the world around us.



Have you made any interesting UX discoveries?

There are many interesting things. And not just related to UX. I’ve often been surprised by how seemingly willed and conscious decisions are actually determined by unconscious ‘background’ processes.


Your first memory of HATCH

I was only partially involved in the proposal writing. But I remember being excited about participating in space-related activities, as I’ve always been interested in this subject.





What is your favourite feature on HATCH?

The availability of news on the latest space and astronomy research.


The most exciting part of the project

For my team and myself, it is the possibility to put our methodologies to the test on new ground.


What do you think about the consortium

To be honest… the best consortium ever.

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The HATCH project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 776357.

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