20 tips and tricks for communication and dissemination in the space sector
Maybe you think that space is a very technical or scientific sector. Since I started working in the space sector, I’ve realised that exactly the same communication rules apply here as in shoes, cosmetics or insurance. Basically, if you want your organisation or project to succeed, you have to think as methodically as possible.
These tips and trick can help you create a great communication and dissemination plan for your project, and they will help to promote your company and services.
1. It’s very loud out there!
There’s so much information out there that it’s overwhelming. This means that people are pretty immune to any new information, so you have to be very precise in delivering the right message to the right people at the right moment. If it doesn’t work, no problem! Try again! Try in a different way! It’s so loud out there that it might take a while to be noticed.
2. No one cares!
The first thing that you have to understand in communication is that no one really cares. You’re dreaming if you think that you can announce an amazing innovation, tool or service and people will start reacting right away. It can happen… but then you must be extremely lucky! In normal situations, no one cares! And that’s why instead of coming up with an innovation, tool or service, you need to come up with a solution that helps solve problem X. Read the next point…
3. More tips?
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